A portfolio site is a sales page with case studies attached. Two days is enough if you resist designing a brand system first.
Hour 1–2: write the copy before choosing a template
Five blocks: who you help, what you deliver, proof, process, how to start. If the words are weak, no template saves the page.
Hour 3–6: the homepage structure
- Hero: who you help and the result, one call to action.
- Proof strip: logos, numbers or a short testimonial.
- Services: two or three packages with a starting price range.
- Case studies: three, each with a measurable result.
- About and contact: real photo, time zone, form.
Hour 7–10: case studies that do the selling
Same five headings every time: context, problem, what I did, result, client quote. Six hundred words is plenty.
Hour 11–14: the technical setup
- Fast host plus a CDN.
- Images compressed, served as WebP, with explicit dimensions.
- One font family, two weights.
- Contact form with spam protection and auto-reply.
- Analytics and Search Console verified.
Hour 15–16: details that build trust
Show availability, response time, currencies accepted and a simple privacy page.
After launch
Add one case study a month and link the site in every proposal and invoice footer.
